PHLCVB
Developed for PHLCVB, PHL: Here for the Making is a regional marketing campaign that was adopted by the Greater Philadelphia Chamber of Commerce, Select Philadelphia, African American Chamber of Commerce, and others. While the campaign encompasses everything from international tourism to business attraction, our message was focused on the simplified labor rules at the Pennsylvania Convention Center. That message was heard, and the Convention Center saw a 47% increase in revenue from bookings between 2013 and 2014.
Credits
